Brian Sherman Posts

  • IT Channel Perspectives: Meet CompTIA Member Scott Barlow

    Sep 27, 2011, 14:32 PM by Brian Sherman
    CompTIA member Scott Barlow is vice president of sales and product management for Reflexion Networks Inc, a hosted email service vendor headquartered in Woburn, Mass. As a contributor and leader of several CompTIA Communities over the years, he brings a wealth of knowledge and extensive partner program experience to CompTIA's initiatives for advancing the IT industry. Barlow understands the solution provider business model and enthusiastically promotes programs he believes will benefit not only ...
    Full story
  • ChannelTrends: How Well Do You Know YOUR Customers?

    Sep 23, 2011, 13:09 PM by Brian Sherman
    Earlier this week, Facebook made one of the most costly mistakes a business can make—forgetting who its audience is. Whether the company was hoping to emulate the information stream of Google +, or just following their own unique direction, the changes they made to the popular social media site could prove to be a major misstep. With a streaming newsfeed and subscriber options that Facebook added in one fell swoop (with no notice ahead of time), it was a bit overwhelming for many of its members. ...
    Full story
  • IT Channel Perspectives: Meet CompTIA Member Andy Harper

    Sep 20, 2011, 13:57 PM by Brian Sherman
    CompTIA member Andrew (Andy) Harper is CEO of Gaeltek LLC, a managed IT services provider organization based in Manassas Park, Va. Founded in 2004, the full-service IT consulting firm supports a large number of business clients in the Washington, DC metropolitan area, and throughout the U.S. Andrew has been a contributor to several key industry projects over the years and is currently a member and proponent of the CompTIA MSP Partners Community.Andy has a rather unusual story to tell relating to ...
    Full story
  • ChannelTrends: Has Margin Been Put Out to Pasture?

    Sep 16, 2011, 19:59 PM by Brian Sherman
    Just a few short years ago when I was chief editor at a channel publication, almost every conversation included numerous references to the amount of margin a product or service could drive. It didn’t matter if I was interviewing a solution provider, vendor or distributor; that one word typically dominated the conversations. Margin was frequently part of the headline and featured in many manufacturers’ promotional information—it was truly the “buzz” word of the day.Has the transition of the chann ...
    Full story
  • ChannelTrends: Solution Providers Declare their Independence

    Sep 9, 2011, 17:57 PM by Brian Sherman
    It seems many tech-minded people are either tired of working for “THE MAN” or their employers are making that choice for them. Self-employment in the IT channel is on the rise, according to the latest news, with one-man (or woman) shops and other small solution provider businesses flourishing across the nation.Some of this change may be inspired by previous employers, as the business owners’ companies look to offload or outsource their IT departments. Rather than introduce a new solution provide ...
    Full story
  • ChannelTrends: East Coast Quake and Hurricane Stress the Need for Business Continuity Solutions

    Sep 2, 2011, 20:25 PM by Brian Sherman
    The West Coast generally gets all the attention when it comes to earthquakes, which seem to be a part of everyday life for those in California, Oregon and Washington (not to mention Alaska and Hawaii). The Gulf Coast, on the other hand, seems to be a magnet for hurricanes and tropical depressions. So it came as quite a surprise to those in the North East who got hit with both last week. A rare 5.9 earthquake struck Mineral, Va., on Tuesday, which rattled nerves and lit up Facebook with “what was ...
    Full story
  • ChannelTrends: Cloud Vendors Pull Out their Throwback Jerseys

    Aug 19, 2011, 18:55 PM by Brian Sherman
    Every year the NFL and NHL refit their players with some of their historic uniforms, paying homage to the great teams of the past—while raking in some extra cash by selling this limited-edition gear to their fans. They’ve learned that people relish the past and the organizations can still generate significant income by providing that link. While the correlation between that situation and what’s happening in the IT vendor community may not be exact, this week’s news seems vaguely familiar.  Of co ...
    Full story
  • ChannelTrends: Gaining Vertical Depth

    Aug 15, 2011, 14:24 PM by Brian Sherman
    With a variety of football training camps opening up, ranging from peewee league to the NFL, I thought it appropriate to use a couple of sports analogies in this post. When the games get into full swing, inevitably teams get into pressure situations on the field. Typically, it’s a tie game with just one score separating the winner and loser—and time ticking away. The coach often calls a play where the receivers “go deep” to get the ball across the goal line. Rather th ...
    Full story
  • Put the Legal Services Market on Your Docket

    Aug 5, 2011, 15:04 PM by Brian Sherman
    Legal professionals are among the earliest tech adopters, at least pertaining to the toys they love to buy (whether they need them or not). From iPads to the latest mobile smart phone devices, many lawyers enjoy being on the “cutting edge” in all aspects of their lives. With an estimated 1.2 million licensed attorneys in the U.S. according to the American Bar Association—almost 75 percent of them in a private practice—it’s a market that solution providers need to be actively involved in. With un ...
    Full story
  • Meeting the Evolving Needs of your Customers

    Aug 3, 2011, 21:04 PM by Brian Sherman
    What will a solution provider business model look like in the next three to five years? That’s the question a panel of industry professionals addressed during an interactive discussion on Day Two of Breakaway. Moderated by Ryan Morris, principal consultant at Morris Management Consultants, the group took on a number of topics relating to the increasing solution needs of clients, the advancements in technology and the ever-increasing demands on IT business owners.Session panelists included: Rob B ...
    Full story