Brian Sherman Posts

  • ChannelTrends: The Art of Attracting and Retaining Next Generation Talent

    May 3, 2017, 16:03 PM by Brian Sherman
    Today’s tech entrepreneurs need to change their habits. The best and brightest job candidates often focus as much on the work environment and flex-time as they do salary and benefits. With IT talent in high demand, channel firms must be aware of the interests and needs of millennials and a cross-generational workforce if they hope to compete.
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  • ChannelTrends: The Good, Bad and Ugly of Retail IT Specializations

    Apr 27, 2017, 16:24 PM by Brian Sherman
    Every vertical offers opportunities and challenges for IT services firms, and the retail market is a great example.What are the best prospects and the biggest obstacles?
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  • ChannelTrends: BDR is The Building Block of Today’s MSP Business Model

    Apr 20, 2017, 17:11 PM by Brian Sherman
    The MSP evolution is still underway. And business continuity (back-up and disaster recovery) is one of the most crucial building blocks for an IT services business today. Those who look beyond the tools and gain a real understanding of the impact these programs can have on their clients are better positioned to grow their own opportunities...and profitability.
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  • Master Alternate Channels with the New Business Application Advisory Council

    Mar 31, 2017, 16:00 PM by Brian Sherman
    CompTIA’s new Business Application Advisory Council (BAAC) is a prime example of the association's forward-thinking philosophy. Tasked with examining and creating initiatives around the complex and rapidly evolving business arena for technology, the group tackled channel transformation and a host of other related topics at this years's Annual Member Meeting. What should IT vendors and providers expect in the future?
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  • What Customers Say When You Ask the Right Questions: Lessons from CompTIA AMM

    Mar 28, 2017, 17:17 PM by Brian Sherman
    As members of the CompTIA End User Commission emphasized during their open forum discussion with the joint CompTIA Councils and Communities at AMM, IT providers need to engage in deeper, broader conversations with their business customers. The most successful VARs and MSPs are those who are truly enlightened on the unique needs of their clients.How do they do it? Read on...
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  • New Advancing Diversity in Technology Community Sets It Course at AMM

    Mar 27, 2017, 01:18 AM by Brian Sherman
    How can the IT industry reduce its growth limiting skills gap? By encouraging and empowering members of the black and Hispanic communities, and that's a key goal of the new Advancing Diversity in Technology (ADIT) Community. How will they do it? The details (and options) were major topics during the CompTIA Annual Member meeting in Chicago.
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  • IT Services Community Connects the Dots: How Tech is Driving Business Evolution

    Mar 22, 2017, 12:21 PM by Brian Sherman
    The role of IT in business transformation was a major topic in the ITSS (IT Services and Support) Community session at the CompTIA Annual Member Meeting in Chicago this week. A panel of channel professionals with intimate knowledge of the subject shared their insight and recommendations to a packed house. What did they have to say?
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  • ChannelTrends: Meet the New IT Decision Makers

    Mar 16, 2017, 21:43 PM by Brian Sherman
    Of all the changes that have taken place in the channel over the past ten years, one the most significant transitions did not directly involve technology or business models. The new IT decision makers are now everywhere in an organization. How does that affect VARs and MSPs? Quite a bit, as most are finding out.
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  • A Bright Future for the Channel, From Digital Marketing to Blockchain

    Mar 11, 2017, 15:39 PM by Brian Sherman
    How can you measure the potential success (or failure) of something you know absolutely nothing about? That is one of many reasons why so many IT service providers, vendors and other industry professionals attend CompTIA Canadian IT Business Community meetings. In their latest quarterly meeting near Toronto, the group dove into a variety of informative educational content that pushed the norms, challenging attendees to assess their own business models and capabilities, and look into the future to identify potential gaps in customer solutions and support.
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  • ChannelTrends: Use the AWS Outage lesson to Overcome a Big Cloud Objection

    Mar 9, 2017, 22:03 PM by Brian Sherman
    Need a cloud “teaching moment” for your customers and prospects? Last week's Amazon Web Services outage is a great topic for those with concerns over resiliency and uptime.
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