Brian Sherman Posts

  • ChannelTrends: Is BYOD Actually a Bad Idea for the Channel?

    Sep 17, 2013, 21:55 PM by Brian Sherman
    It’s been a big month for the smartphone market, between the introduction of the latest iPhones, the acquisition of Nokia by Microsoft and the news that RIM is officially for sale. While this news may only affect most solution providers tangentially, it may help boost the growth of the complementary mobile technologies they promote and support. Of course, as more and more businesses leverage the benefits of smartphones and other portable, Internet-enabled devices, the opportunities for ski ...
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  • CompTIA’s Channel Training is Your Own Personal Business Coach

    Sep 10, 2013, 17:08 PM by Brian Sherman
    No college can properly prepare a future entrepreneur with everything he or she needs to build a successful services business in the highly competitive IT industry. That’s not a knock on the post-secondary educational system, but an acknowledgment that all the knowledge and competencies required to grow a viable solution provider practice won’t be obtained from a university education. Consider how most VARs and MSPs grow their operations. They typically follow a business development ...
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  • ChannelTrends: What IT Businesses Can Take Away from Microsoft’s Move

    Aug 30, 2013, 16:36 PM by Brian Sherman
    With last week’s news of Steve Ballmer’s retirement within the next twelve months, his company’s stock rose 7 percent and analysts waxed poetic about the positive effects his departure would have on the organization. Even without a new CEO in place, several channel experts have already suggested that the management change would result in a philosophical shift at Microsoft that would reenergize its partner programs and rebuild reseller confidence. Though there was no hard eviden ...
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  • ChannelTrends: Score More Sales with a Well-Crafted Solutions Playbook

    Aug 26, 2013, 16:53 PM by Brian Sherman
    This is the time of year in which many NFL teams wrap up their training camps and head to their home fields to prepare for the first actual games of the year. Prior to and throughout the pre-season, each player was tasked with learning the latest schemes for their respective positions from their team’s playbook. These are the game plans designed to maximize scoring opportunities when the offense or special team has the ball and minimize the opponents’ yardage when they have control. ...
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  • How Are You Leveraging Mobile to Market Your Business?

    Aug 2, 2013, 19:57 PM by Brian Sherman
    In an era where smartphones and tablets are the go-to device for accessing the web, many businesses have not yet tapped into the full potential of these technological resources. This year, more people will use mobile technologies to get on the Internet than traditional laptops and PCs. While many IT companies developed websites and invest in a number of online promotional tools, more often than not, they have not optimized these pages to improve user experience for mobile users. Broken forms an ...
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  • ChannelTrends: Adapting MPS to Tackle the Latest Challenges and Opportunities

    Aug 2, 2013, 19:42 PM by Brian Sherman
    How do experienced service providers, those who have built a solid and professional business, take their organization to the next level? After investing many years improving operations with a continual focus on improvement, it may seem like a difficult task. But for those listening closely to the needs of their clients, attaining that objective can be a lot easier.  After all, very few service organizations can succeed long term without making evolutionary process improvements, helping the ...
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  • ChannelTrends: It Takes More than Skill to Build a Formidable Security Practice

    Jul 24, 2013, 22:28 PM by Brian Sherman
    Just 10 years ago, all an experienced IT professional needed to start his or her own services business was a hearty desire to succeed, a solid work ethic and an accountant to keep track of the influx of cash. Skill was, and continues to be, an essential ingredient in the success of solution provider companies, but over time, the organizational fundamentals have also grown in importance. Successful IT solution providers have to work effectively on both sides of the house today, with a firm grasp ...
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  • ChannelTrends: Clearing up the Cloud Business Model

    Jul 16, 2013, 20:56 PM by Brian Sherman
    By now, just about everyone has been exposed to the benefits of Web-based computing. From the non-stop radio and television advertisements from cable and phone companies to the personalized communications sent out by massive direct and indirect sales providers, the message is getting out. With a virtually limitless number of advantages for the business community, cloud services adoption continues to grow exponentially each year while its impact on the channel makes similar gains. After all, Web- ...
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  • ChannelTrends: Change is Afoot in the Managed Services Sector

    Jul 9, 2013, 21:02 PM by Brian Sherman
    As the old saying goes, change is inevitable, which is why it’s important to be prepared for not only the positive, but also negative variations in the workplace and in life. Of course, it can take a fair amount of time for individuals to properly research issues that may pose a threat to their way or life or, inversely, improve it. For businesses, those changes happen almost every day, so entrepreneurs have to remain vigilant at all times to minimize their risks and take advantage of new ...
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  • ChannelTrends: Hiring and Retaining the Next Generation

    Jun 26, 2013, 20:41 PM by Brian Sherman
    When was the last time you posted a help wanted sign and a number of suitably qualified individuals lined up to fill out an application? Chances are it’s been a while, especially for solution providers and other IT companies looking for experienced technicians and engineers. The labor force and the processes involved in attracting this pool of new talent have both evolved over the past few years. Employment specialists often point to work ethic and personal motivation differences between ...
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