Research, data, statistics, opinions, insights, trends... What aspects of CompTIA’s industry research provide value to you? In an effort to make your job easier, CompTIA research analysts work diligently every year to provide numerous studies that yield reams of valuable data. Incorporating statistics into your sales proposals and other collateral lends both content and credibility to your projects and can help you close business – especially if the data is from a third-party, vendor-neutral source such as CompTIA. As a member of the Marketing Research Association, we adhere to rigorous research and ethical standards.
CompTIA’s extensive market research program is especially designed to provide you with timely, relevant and actionable data and intelligence. Our research benchmarks business attitudes, purchase plans and technology trends so members can plan their selling strategy. It identifies what technologies are in demand and pinpoints industry areas poised for growth. Members may use CompTIA research for multiple purposes, including business planning, marketing, education and sales efforts.
CompTIA membership includes full access to all published research; an archive of more than 50 reports plus at least 15 new studies published annually. Examples of study topics recently published include IT channel programs, industry business confidence index, channel partners, training and certification, security, cloud computing, healthcare and data storage. For more information on these studies, visit the Member Resource Center or view the new CompTIA industry research booklet which is a handy compilation of 13 executive summaries. A sampling of studies yet to come this year:
Upcoming Research for 2011
- IT Opportunities in the Education Market
- IT Industry Business Confidence Index
- 2nd Annual Government IT Buying
- Unified Communications and Collaboration Technologies
- 2nd Annual Green IT Study
- 3rd Annual SMB Tech Adoption Trends
- 2nd Annual Cloud Computing Study
- IT Skills Gap
- 3rd Annual Healthcare IT Study
- Managed Services
- 9th Annual Security Trends
- Managed Print Services
Coming Soon
Next month, look for our brand new CompTIA ReSEARCH Engine. This online tool will provide you with a better way to search for IT industry research and data. Maintained by our very own research analysts, the search engine is designed to immediately return useful data points. Other characteristics include:
- Targeted – quickly find answers compiled solely from IT industry research and data sources.
- Easy to use – simple, yet powerful search functionality.
- Comprehensive – connect directly to CompTIA data, government data and industry data sources.
We hope you find value in the research and information we make available to members. As found in the 2010 CompTIA member satisfaction study, members cite networking, information/expertise and credibility/recognition as top positive aspects of their membership. A sampling of verbatim comments related to research include:
What do you consider the most positive aspects of your CompTIA membership?
- “Resources it gives to us. As a small business owner, there is not a lot of time to go out and do our own research.”
- “Research results and information that applies to my business.”
- “The information that CompTIA is able to provide about industry trends and statistics.”
- “Access to information for small businesses in specific areas such as Health Care IT have been invaluable to me in starting my business.”
CompTIA actively engages members in the research process – members are invited to review and comment on any study. Please remember to periodically visit Research on the Member Resource Center, check out the new series of seven research videocasts, or contact [email protected] for more details.
